Walsh Whiskey has appointed six new distributors in Eastern Europe in a bid to capitalise upon strong growth in the region.

Walsh Whiskey Distillery has signed an agreement with Dugas of Paris, for the distribution of its range of Writers’ Tears whiskeys throughout France from September 1.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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